4. Off Site SEO - if I had the money I would hire Off Site SEO out. If I didn't have the money (which I don’t) I would focus webdesign on building relevant links to my site. I would rotate between 10 or so different anchor texts but I would be heavy on my main 1 or 2 terms. These are the different types of links I would focus on getting. 1 Ways links, Recips, 3 Ways, Article, Directory (free and a select few paid), Forum Sigs, Offsite Blogs, Blog Comments, and Press Releases.
I believe if you do (or hire someone to do) just these 4 easy steps you will rank well in the search engines. MSN will be almost instant, Yahoo 3-6 months, Google 8-12 months. During this time I would use PPC and print marketing to supplement my poor rankings and help drive people to my website.
One more point, people need to realize that web leads are different then your normal office leads. Usually web leads are just starting there search. They need to be cultivated; you will need a good lead management system to keep track of these leads. I have found personally that my leads are usually 6-10 months out when they first contact me. I have obviously also received the I need a home NOW leads as well but they are very few and far between.